Brand + Campaign Marketing

The Pinterest Manifestival at Cannes Lions

Business Marketing Lead | 2022, 2023, 2024

I shaped Pinterest’s presence at the world’s biggest stage for creativity in advertising: Cannes Lions. As co-lead for 3 years, I built the business marketing strategy across digital, experiential and sales collateral, and authored scripts for executive panels. I also designed core cross-team processes for 100+ teammates for this high-profile and high-touch initiative. The work established Pinterest as a leader in experiential marketing at Cannes Lions, elevating the brand’s reputation with CMOs, agencies, and press while influencing how competitors showed up at the festival.

Winner of the 2023 Drum Award for best B2B experience

Pinterest Predicts

Business Marketing Lead | 2022, 2023, 2024

Each year, Pinterest uses search data to forecast emerging trends (like Eclectic Grandpa, Western Gothic, and Dopamine Dressing). As business marketing lead, I helped evolve Predicts from a press moment into a global marketing and revenue engine. Over three years, I led the development of B2B marketing strategy, events, and sales narratives that turned cultural insights into business opportunities—fueling hundreds of advertiser wins and reinforcing Pinterest’s role as a cultural authority.

Pinterest Presents 2024

Not your average summit: We produced Pinterest’s biggest marketing event of the year, Pinterest Presents, like a feature film, pairing cinematic storytelling and a star-studded cast with executive keynotes. I led core content development, script oversight and product integration strategy for the worldwide audience of marketers tuning in. The program deepened advertiser relationships and reinforced Pinterest’s role as a thought leader.

Brit + Co Planners for Target

I led marketing strategy, messaging and creative direction for I led the marketing strategy, messaging, and creative direction for Brit + Co’s customizable planner launch with Target. Through a month-long campaign across Target’s site, social channels, and Brit + Co’s core platforms, we turned our first big-box retail debut into a buzzworthy moment that put Brit + Co on shelves—and in carts—nationwide.

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