Marketing:
BRAND, CAMPAIGN + PINTEREST

Over the past decade, first at Brit + Co and then at Pinterest, I’ve built global integrated campaign strategies, original content programs, and tentpole brand stories that connect creativity with results. I’ve led programs that delivered 5× ROI, launched industry-first products, and earned global awards.

At Brit + Co, I partnered with brands like Etsy, Google, and Sherwin-Williams to create campaigns designed to inspire, educate, and convert, often leveraging Pinterest as our hero social channel. Later, on the Pinterest business marketing team, I deepened that expertise by learning firsthand how trending content, algorithms, and user behavior shape what people save, click, and buy.

This mix of brand-side storytelling and platform-side insight is what I bring to every project. I help teams understand their audience, design Pinterest-first campaigns that perform, and show up in ways that feel thoughtful, clear, and true to their brand.

The Pinterest Manifestival at Cannes Lions

Business Marketing Lead | 2022, 2023, 2024

I shaped Pinterest’s presence at the world’s biggest stage for creativity in advertising: Cannes Lions. As co-lead for 3 years, I built the integrated marketing strategy across digital, experiential and sales collateral, championed ads product integration into our experiential blueprint, and authored scripts for executive panels. I also designed core cross-team processes for 100+ teammates for this high-profile and high-touch initiative. The work established Pinterest as an award-winning leader in experiential marketing, elevating the brand’s reputation with CMOs, agencies, and press while influencing how competitors showed up at the festival.

Winner of the 2023 Drum Award for best B2B experience

RESULTS (2023)
+3.5x YoY marketing-attributed revenue
• 5.6x ROI
• Recognition from the CEO of Rolling Stone as “the most impactful experience at Cannes”

Pinterest Predicts GLOBAL CAMPAIGN

Business Marketing Lead | 2022, 2023, 2024

Each year, Pinterest launches a predictive annual trend report, using search data to forecast emerging trends (like Eclectic Grandpa, Western Gothic, and Dopamine Dressing). The report is a treasure trove for brands, who use the insights as a north star for marketing, creative strategy, and even merchandise planning. They can also sponsor a Predicts trend on Pinterest, laying claim to those specific insights for the year ahead on the platform and literally owning what’s going to pop off.

KEY CONTRIBUTIONS
As Predicts’ business marketing co-lead for 3 years, I led end-to-end marketing and execution for the annual report, collaborating across Insights, Product, Creative, and Sales teams. More specifically, I:
• Managed the full marketing campaign ecosystem, including creative production, landing pages, social rollouts, partner comms, and executive reviews.
• Led content strategy for global sales narratives
• Conceived a net-new Predicts sales activation leveraging a beta product, Personas, opening a new revenue pathway for one of the year’s highest-stakes opportunities.
• Partnered with experiential team on first-ever NYC pop up event
• Established a reusable campaign model that improved operational efficiency year over year for a team of 200+ collaborators

RESULTS
• Averaged 20x ROI across the program’s three years
• Elevated Pinterest’s industry position as a trend authority, driving major press coverage and advertiser interest
• Contributed to award-winning creative work recognized by One Show and other industry publications

Pinterest Presents ANNUAL MARKETING SUMMIT

BUSINESS MARKETING LEAD | 2024

This was not your average summit: We produced Pinterest’s biggest marketing event of the year, Pinterest Presents, like a feature film, pairing cinematic storytelling and a star-studded cast with executive keynotes.

The program — which streamed live across 9 markets in 6 languages — deepened advertiser relationships, reinforced Pinterest’s role as an industry thought leader, and was our highest revenue-driving marketing event that year.

KEY CONTRIBUTIONS
I led core content development, script oversight and product integration strategy for the worldwide audience of marketers tuning in. More specifically, I:
• Served as the "voice of the audience" for full script and filming, ensuring advertiser relevance and authentic product storytelling across keynotes and MC content
• Owned strategic product integration into show and 360° marketing
• Lead partner with research, product, sales, creative and agency to align creative vision, messaging, and revenue priorities
• Co-produced 94 promotional assets across paid, organic, email and editorial
• Personally designed the first-ever Product Messaging Map to unite product narratives across product, sales, and comms (it was hailed as a “game-changer” by leadership)

RESULTS
• We delivered the best-performing summit in the program's history, exceeding goals with 190 % registrations, 105% views, 3.5× organic engagement, and record new revenue. The unprecedented results fueled Pinterest’s highest earning quarter to date.

Etsy Gift Finder ON PINTEREST

CONTENT STRATEGIST, ART DIRECTOR | 2018

In partnership with Etsy and Pinterest, Brit + Co created a series of Pinterest-first creative assets to launch Etsy’s first-ever Gift Finder experience in 2018.

KEY CONTRIBUTIONS

As Brit + Co’s creative lead, I wore multiple hats (Pinterest content strategist, art director, and producer). More specifically, I:
• Defined the content strategy and creative vision for Pinterest-first assets
• Lead art direction + photo styling, overseeing creative production aligned with Pinterest’s “discovery to shop” behavior.
• Built out workflow and execution plans from concept through launch, ensuring all parties were aligned on briefs, deliverables, and timelines.

RESULTS

• The launch became Etsy’s annual holiday “Gift Finder” tentpole activation: an evergreen program still running today.

Brit + Co RETAIL LAUNCH: Planners for Target

MARKETING + CREATIVE LEAD | 2017

I led marketing strategy, messaging and creative direction for Brit + Co’s customizable planner launch with Target. Through the month-long campaign across Target’s site, social channels, and Brit + Co’s core platforms, we turned our first big-box retail debut into a buzzworthy moment that put Brit + Co on shelves — and in carts — nationwide.

KEY CONTRIBUTIONS
• Led creative strategy and marketing plan
• Partnered with merchandising, design, and editorial to translate Brit + Co’s digital aesthetic into physical products sold nationwide
• Executed creative production and launch messaging.

RESULTS
• The collaboration helped diversify Brit + Co’s revenue mix
• Positioned the brand as an industry leader in accessible creativity in retail