Ops Chops

I make big marketing ideas actually happen. With 10+ years at Pinterest and Brit + Co, I’ve built the processes and templates that let complex cross-functional teams stay nimble without chaos. Beyond execution, I also consult with teams on how to design smarter systems—so the way they work is just as strong as the work they deliver.

Marketing Project Management

• Operational Excellence: Design bespoke workflows, templates, and review systems that eliminate bottlenecks and scaled campaigns across teams and markets.

• Cross-Functional Leadership: Align marketing, creative, sales, comms, and product teams around shared goals and timelines.

• End-to-End Execution: Build process for global integrated campaigns and tentpole moments from strategy through delivery, shepherding teams with up to 300 contributors.

• Stakeholder Management: Partner with VPs, executives and agencies to drive clarity, consensus, and accountability across complex projects.

• Efficiency 🤝 Creativity: Known for balancing process rigor with creative flexibility, making ambitious ideas executable without losing their spark.

Templates, Templates, Templates

Some people organize their inbox on a slow work day—I design templates. Really. Specifically, I design templates that cut down ramp-up time, eliminate confusion, and enable action. Some examples:

• Cross-Team Collaboration Models: Frameworks for connecting marketing with sales, product, and creative for strategic alignment and smooth, win-win executions.

• Decision-Making Templates: Ready-to-use strategic frameworks that cut through ambiguity, guiding leaders to evaluate potential initiatives with clarity and speed.

• Process Playbooks + Overhauls: Defined handoffs and workflows between creative, marketing, product, comms and sales to increase speed-to-market without compromising quality or team health.

• Creative Briefs + Campaign Briefs: Clear but substantial prompts, comprehensive specs requests, and scaled utility for the majority of contributors.

• Integrated Campaign Timelines: Detailed, functional end-to-end milestone maps across marketing, sales, creative, product, comms and legal.

• Strategic Overview Decks: Designed to clarify and simplify our marketing plan, and appeal to stakeholders and contributors alike.

• Project Hubs: One-stop-shop spreadsheets for the doers—all the hairy details, all in one place.

• Feedback + Review Systems: Structured rounds, feedback forms, and stakeholder alignment processes that reduce bottlenecks.

• Bandwidth trackers: Bespoke to the org’s needs, yet scalable to the entire creative team; and easily integrated with productivity tools.

Tools

Google Suite • Office 365 • Asana • Trello • Notion • Smartsheet • Dropbox • Figma • Slack